Current APF Members

Professional futurists, strategic foresight professionals, change strategists, technological futurists, design futures professionals, foresight practitioners, chief ideation officers – our members go by many titles. We share methods: scenarios, complexity, emerging futures, environmental scanning, alternative futures, and visioning to name a few. Together we hone our skills and knowledge to help our clients navigate uncertain futures.

What Do Futurists Do?

Futurists work in large and small businesses, governments and non-profits, as teachers or researchers in education, and as consultants or as permanent staff. Many futurists focus on one topic such as a technology or an industry. Other futurists study broad social changes or global problems. All futurists take a very wide view of the world in both scope and time. Futurists tend to take a much broader perspective, consider longer time horizons, and include many more factors in a study than analysts such as economists, technology specialists, social critics or political commentators.

A futurist’s analytical process falls into six general areas:

Framing – scoping the project, defining the focal issue and current conditions
Scanning – exploring signals of change or indicators of the futures
Futuring – identifying a baseline and alternative futures
Visioning – developing and committing to a preferred future
Designing – developing prototypes, offerings or artifacts to achieve the vision and goals
Adapting – enabling organizations to generate options to alternatives futures