Toronto / ON / Canada / North America
- Professional Background
- Marketing Manager
- Areas of Expertise
- Brand Strategy and Marketing
- Other organisation memberships
- currently working on completing my PMI designation
- Short Biography
- As a current graduate student of the Master of Design, Strategic Foresight and Innovation program at OCAD University, Christina Doyle seeks to compliment her professional experience with the tools to lead complex problem solving in the private sector. Christina is currently working on her PMI designation and has an undergraduate degree in Sociology from the University of Guelph. She was most recently the Manager of Brand Marketing and Partnerships at Plan International Canada. As one of the world’s oldest and largest international development agencies, Plan is focused on creating sustainable change and improving the lives of children. Joining Plan Canada in 2010 after being inspired by their newly launched Because I am a Girl campaign, Christina led the campaign to see unprecedented success in engaging Canadians to support girls' rights in developing nations via their donation and personal engagement. The campaign’s approach to solving the problem of global poverty focused on a solution that had long been overlooked and ignored: the investment in young girls’ education, health and well-being. As the lead on Plan's Because I am a Girl brand campaign, Christina was responsible for the national brand awareness strategy and execution, including advocacy initiatives at public and government levels, advertising and public engagement.
Previous to her role at Plan, Christina was a Project Manager at Hambly & Woolley, an award winning boutique graphic design firm in Toronto. As one of the only non-graphic-designers employed at Hambly & Woolley, she embraced the opportunity to learn from the inherent design thinking applications. Being a part of the creative thinking and methods used to solve design and business challenges made a huge impression, which remains ingrained in Christina's working style today. The mentorship and inspiration she received from the Hambly & Woolley team led her to pursue courses at the University of Ryerson’s Chang School within their Design Management Program. The courses at Ryerson opened the door further to her understanding of how design – both aesthetically and in business – can have incredible outcomes and positively impact on the world around us.