Association of Professional Futurists

Laura Dinneen

Westpac Group
Sydney / NSW / Australia / Oceania


Professional Background
Insights for innovation
Areas of Expertise
Trends mapping, research design, online research, social intelligence, fintech, mobility
Other organisation memberships
Short Biography
Following the well-trodden path has never interested me. Instead I’m driven by possibilities, and the power of innovative people, brands and technology to change the future for the better.

I have developed intelligence and digital strategy for both leaders and challengers in finance, automotive, travel, pharma and tech. Recently I moved from Brighton, UK to Sydney, Australia to join Westpac Group's Innovation Services team as Entrepreneur in Residence focusing on futures, trends and insight for innovation.

I specialise in research and insight for innovation to fully understand the human behaviour and attitudes behind the trends that are shaping our world.

Proud to have spent 11 years working in forward-thinking independent digital agencies with clients including:
Aesop, Ageas, BIC Stationery, British Red Cross, Butlins, Channel 4, The COI, Department of Health, Eckes-Granini, The Economist, Gumtree, GlaxoSmithKline, Lexus, LivingSocial, Michael Kors, Microsoft, Ministry of Defence, The NHS, Novartis, Sky, TGI Friday’s, Toyota, Westpac.