Association of Professional Futurists

Marsha Rhea

Signature i, LLC
Alexandria / VA / USA / North America


Areas of Expertise
Associations and nonprofits, environmental scanning, visioning, innovation, strategic planning, learning
Other organisation memberships
American Society of Association Executives
Short Biography
Marsha Rhea, CAE, created Signature i, LLC after recognizing most organizations need a change agent to help create the focus and momentum to achieve their vision and goals. She specializes in helping transform organizations through pragmatic execution of their vision. This business blends the strategic perspective and creative skills she gained as a futurist with her more than 20 years’ experience in association management.

She has led strategic planning projects and signature initiatives for a diverse range of national associations. She has the aptitude for learning about and working with education, health, scientific, engineering and other highly professional and technical organizations. She is known for her willingness to innovate and facilitate collaborative learning experiences for small leadership teams or high‐stakes summits.

Before creating Signature i, she was a senior futurist with the Institute for Alternative Futures. There she honed an aptitude for scanning and anticipating critical changes and using these insights to shape the vision and strategies of diverse organizations. She is the author of the book, Anticipate the World You Want: Learning for Alternative Futures, which advocates orienting schools around learning about the future.

In her career as an association executive, she held executive positions for the American Society of Association Executives (ASAE) as director of education and then executive vice president of the foundation; National Recycling Coalition as executive director; and the American Subcontractors Association as vice president of communications and education. She began her association career with two state school boards associations and as an editor of the Arthritis Foundation’s national newspaper. She has a master’s degree in public administration with a concentration in nonprofit management from George Mason University and is a summa cum laude graduate of Georgetown College in Kentucky. Exemplifying her commitment to lifelong learning, she completed the Institutes of Organization Management program of the U.S. Chamber of Commerce and earned the certified association executive designation from ASAE.

More information is available about Signature i and Marsha Rhea’s experience and approach at